Marketing
An opportunity to show the product in person, to create a connection between a person and a brand, to show the “inner kitchen” of a company. It can be a corporate game that introduces the values of the company, shows offices, employees, production. In virtual reality you can provide instant access to the entire product range, easily change and adapt your applications, add new content and assortment.

Sales
Thanks to virtual and augmented reality, a person can see the “product face” at any time. A virtual showroom allows even the largest assortment to be displayed. VR also allows real salespeople to be remotely connected to the product demonstration. In this way, a small virtual reality helmet becomes a large-scale sales center.

Training
Virtual reality allows effective training of employees in interaction with customers and colleagues, honing business processes, and learning how complex equipment works. The virtual reality technologies give almost unlimited possibilities to create training courses of different complexity level, to test and monitor the training process.

Industry
The development of VR devices has made it possible to use virtual reality for a variety of industries. The main application is staff training and simulation. VR allows to effectively train employees not only the rules of conduct in the workplace, but also allows to pump the skills of working with complex equipment. When working on a new product, virtual reality allows even the most complex processes and phenomena to be visualized, simplifying testing and development.

Real Estate
Virtual reality has only recently become an effective tool for real estate, thanks to new models of VR glasses that allow you to visualize objects in high quality. Your clients will not only be able to see future properties with their own eyes, but also interact with the objects inside the apartments, add their own interior objects, and change the visual style of the interior.

Exhibitions and events
Virtual and augmented reality has a wide range of applications for events: demonstration applications, games for guests, company presentations. The key difference in the development for events is the contact time of the users with the application. Over 4 years of creating VR applications for different events Helmeton’s team learned how to maximize the effectiveness for the brand in a short time interactions of customers with VR and AR applications.

Games
The main feature of virtual reality games is a full immersion of the player in the game world. If the gameplay implies active interaction between the player and the world around him, the player’s involvement goes to a completely different level compared to conventional games.

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At the same time, many types of work with three-dimensional objects may not require “immersion” of a person in the world of this object. For example, when designing parts of a complex configuration or modeling game characters, it is usually sufficient to be able to manipulate the three-dimensional image of the constructed object on the screen of the computer monitor.

The illusion of presence in the virtual world can be greatly enhanced by creating a three-dimensional stereoscopic image of that world. Virtual reality systems create a stereoscopic three-dimensional image by separating the images intended for the left and right eyes. As a result, thanks to the ocular vision a person has a feeling of three-dimensionality of the surrounding space, he can determine the relative position of objects and also estimate the distances to them.

Imaging systems
The following main types of imaging systems for creating three-dimensional virtual environment are known.

1. Desktop systems
   Uses standard CRT monitors and stereoscopic displays. The user is not immersed in a virtual reality, but sees the virtual world through the “window” of the display.
2. PowerWall.
   A multi-display system where you can get detailed life-size images of large virtual objects.
3. virtual reality helmets
   Can provide full immersion of the viewer in a virtual environment. Separation of images of the right and left eyes in a helmet is made with built-in optical systems. To get a quality picture resolution screens must be high enough.
4. Projection systems
   Under certain conditions give an effect very close to full immersion in a virtual environment.
5. VR systems
   In them the virtual environment is projected onto 4 or 6 walls-screens of a specially equipped room. The system gives the most complete effect of presence in the virtual world, which can be enhanced by sound effects.

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Most all virtual reality systems have (at least, should have), the following basic characteristics

Real-time simulation. The virtual reality system should give the user in response to the actions performed a picture, sound, as well as a set of tactile and other sensations (if any are provided) instantly, without noticeable delay.

Realistic imitation of the user’s environment. To fully immerse the user in the world of virtual reality, the system must display virtual objects with a high degree of realism, so that they look “live”.

Support for one or more users. Virtual reality systems are differentiated by the number of simultaneous users and are divided into individual and collective. As a rule, individual systems are created on the basis of display devices with which only one person can work (helmets, glasses, etc.). Systems for collective work are created on the basis of display devices available to several users at once. An example is a stereoscopic video projector, which forms a three-dimensional image on a large screen.

VR-system should give a stereoscopic image, which provides a sense of depth of space. A person has binocular vision, i.e. perceives the world with both eyes at once. The images seen by each eye are slightly different and not three-dimensional separately, but our brain combines the two images into a single three-dimensional image. Modern technologies for generating pseudo-dimensional images are based on this effect, and the so-called stereoscopic image pairs are created, providing the illusion of volume.

Interactivity is the possibility of interaction with the virtual world. In the “virtual universe” the user must be an active observer only. He must be able to interact with the virtual environment, and it in turn will rely on the user’s actions. This will allow the user to look around and move in any direction within the virtual environment.

Virtual reality technology is as follows: two small monitors in front of your eyes, the picture on them responds to the turns of the head and/or movements in space as if you were seeing real objects. Due to this the user is more deeply involved in what is happening in the virtual space, can look in all directions and in some cases even interact with virtual objects.

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