Due to the versatility of technology AR and VR are used in a variety of areas.
Marketing
An opportunity to show the product in person, to create a connection between a person and a brand, to show the “inner kitchen” of a company. It can be a corporate game that introduces the values of the company, shows offices, employees, production. In virtual reality you can provide instant access to the entire product range, easily change and adapt your applications, add new content and assortment.
Sales
Thanks to virtual and augmented reality, a person can see the “product face” at any time. A virtual showroom allows even the largest assortment to be displayed. VR also allows real salespeople to be remotely connected to the product demonstration. In this way, a small virtual reality helmet becomes a large-scale sales center.
Training
Virtual reality allows effective training of employees in interaction with customers and colleagues, honing business processes, and learning how complex equipment works. The virtual reality technologies give almost unlimited possibilities to create training courses of different complexity level, to test and monitor the training process.
Industry
The development of VR devices has made it possible to use virtual reality for a variety of industries. The main application is staff training and simulation. VR allows to effectively train employees not only the rules of conduct in the workplace, but also allows to pump the skills of working with complex equipment. When working on a new product, virtual reality allows even the most complex processes and phenomena to be visualized, simplifying testing and development.
Real Estate
Virtual reality has only recently become an effective tool for real estate, thanks to new models of VR glasses that allow you to visualize objects in high quality. Your clients will not only be able to see future properties with their own eyes, but also interact with the objects inside the apartments, add their own interior objects, and change the visual style of the interior.
Exhibitions and events
Virtual and augmented reality has a wide range of applications for events: demonstration applications, games for guests, company presentations. The key difference in the development for events is the contact time of the users with the application. Over 4 years of creating VR applications for different events Helmeton’s team learned how to maximize the effectiveness for the brand in a short time interactions of customers with VR and AR applications.
Games
The main feature of virtual reality games is a full immersion of the player in the game world. If the gameplay implies active interaction between the player and the world around him, the player’s involvement goes to a completely different level compared to conventional games.